Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Your first option is using a domain you own but have never used. If your domain is xyz.com, and you need to target ‘Miami refinancing, then make sure to place the keywords in the URL. The website URL should appear as xyz.com/miami-refinancing not xyz.com/123.html. Even if your domain name was mortgage.com, I would still use the friendly URLs to make the link look like this mortgage.com/miami-refinancing
Comments15 Comments  

Comments

Avatar
from spinndoctor 2008 Days ago #
Votes: 0

Great article Robert, enjoyed reading it. -- Spinndoctor

Avatar
from charlotteseo 2008 Days ago #
Votes: -1

thank you spinndoctor

Avatar
from alleycat 2008 Days ago #
Votes: 0

the title is misleading.what the author is talking about is ’search engine friendly’ website, not ’authority’ site. an ’authority’ site need not necessarily be ’search engine friendly’ and vice versa.

Avatar
from CraigPayne 2008 Days ago #
Votes: 1

Agreed. Its a good basic SEO article and NOT about making a site an "authority".

Avatar
from charlotteseo 2007 Days ago #
Votes: 0

I think that’s why the title says ’from scratch’. You have to start SOMEWHERE!We’re not talking about current authority sites that maybe 10 yr old, and don’t have any property html tagging, nofollow tags, etc.

Avatar
from Halfdeck 2007 Days ago #
Votes: 0

Nice.. this post has absolutely nothing to do with building authority sites. Authority is about dominating marketshare, becoming the center of attention, the primary distribution point of information/sales/services. Authority sites *initiate* and shape the direction of conversation while others are busy responding to what they say.If you think tweaking your TITLE and H1 will help you build authority sites, good luck.

Avatar
from charlotteseo 2007 Days ago #
Votes: -2

halfdeck - looks like everyone has a different opinion on a authority siteyou may think google is an authority site....i may think nytimes is an authority sitenot all are on the same level but both are authority sitesremember ... this is from scratch not from a well established websitemy opinion of an authority site is a site that ranks for competitive keyterms within minutes of posting the page...and ranking in the top 10 of Google.again...different levels of authority..and depends where you put the ’bar’

Avatar
from Halfdeck 2007 Days ago #
Votes: 0

"my opinion of an authority site..."Like I said, good luck. You’ll need it.

Avatar
from charlotteseo 2007 Days ago #
Votes: 0

you probably didn’t read the whole post because it wasn’t just html tagsmaybe we should just ignore the part i wrote about backlinks as well since that’s not going to help either....right????read the title please......from scratch and BASICSin what i do...i dont need luckif you looked at my rankings and testing then your statement will say that i’m very lucky

Avatar
from Halfdeck 2007 Days ago #
Votes: -1

"you probably didn’t read the whole post because it wasn’t just html tags"Believe me, I read the whole post. Keyword-friendly domain, content freshness bullshit, page size, backlink age, article directory submissions, directories, social bookmark sites yadda yadda yadda..Been there done that. "read the title please......from scratch and BASICS"Pull the word "authority" and the title would be dead on: "SEO Basics: Build a site from scratch" :)

Avatar
from pageoneresults 2007 Days ago #
Votes: 0

"Pull the word "authority" and the title would be dead on: "SEO Basics: Build a site from scratch" I’ll agree. Can we get a title change on Aisle 101 please? ;) Yes, I too read it. I didn’t Sphinn, this is all Surface SEO stuff and the title could use an adjustment. There is really nothing there of depth that discusses how to go about establishing "true authority".

Avatar
from charlotteseo 2007 Days ago #
Votes: -3

halfdeck...have some courtesy as this is a professional websiteno need to use the foul language when speaking to others, and what they writeyou think you can do a better job? then do it.what you wrote about authority site in a search engine’s mind is incorrect"Authority is about dominating marketshare, becoming the center of attention, the primary distribution point of information/sales/services."that is brand authority which is not the same as Search Engine Authorityyahoo has all the stuff you mention yet i hardly see them ranking in Google :)

Avatar
from Cindytoytoy 2007 Days ago #
Votes: 0

Send comment HTML is disabled   Apart from being the top result in google for ’search’ and being higher for ’search engine’ than google is.

Avatar
from Cindytoytoy 2007 Days ago #
Votes: 0

I give up - I;m not using any html but it says I am and it’s disabled :-(

Avatar
from Halfdeck 2007 Days ago #
Votes: 0

"no need to use the foul language"There’s nothing unprofessional about bashing someone’s message. It wouldn’t hurt you to learn to take shots fired from the peanut gallery in stride. eh?"that is brand authority which is not the same as Search Engine Authority""Search Engine Authority" .. with those words you just totally derailed. No biggie. Keep drinking the submit-to-yahoo!-DMOZ-EZineArticles-dofollow-social-sites+on-topic-link-swaps-high-quality-paid-links = authority kool-aid brother. /out

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event: