News Source: http://searchengineland.com
Published: Apr 23, 2009 - 08:56 am
Story Found By: vermasaurav 1489 Days ago
Category: Analytics
"I previously discussed why rankings are a poor measure of success, but only touched upon how to instead use web analytics to measure SEO success. My hope is that once you have a good grasp of what to review and how to use that info, you’ll be more inclined to wean yourself (and your clients) off rankings reports once and for all!"
5 Comments
Comments
[i]Where’s the numbers![/i]Caption on a picture of Jill shaking her finger. :)If only you had NOT pushed G-Analytics. Sigh.Rather like learning to drive an automatic then calling yourself a professional race driver...I rank customising, parsing, and analysing log files as basic SEO knowledge/ability. Perhaps I have my bar set too high?But still well worth a sphinn.
@iamlost I think you might want to give Google Analytics another look. Why spend hours parsing huge log files to get the info you need in this day and age? Of course, there is info on log files you can’t get from GoAn, but this article was for those people who don’t even know where to begin to see how their SEO work is doing, so it’s the bare minimum. I can’t even imagine those folks with log files when GoAn already overwhelms them!
This is a fast moving target. With changes to the Google Referrals strings, it looks like we’ll soon be able to get exact rank and see traffic change as position changes. While rankings without click throughs and conversions are meaningless, being able to monitor how rankings impact success is going to be very powerful.Open Source script to enable exact position of the result on a Google SERP (and page number for everybody else) via Google Analytics eventing at: http://bit.ly/seoPositionPlus
I agree andyed! I haven’t had time to try out any of the scripts, but might look into yours this weekend. I believe that those types of rankings--when you know they’ve clicked through--can certainly be valuable and I’m excited that Google is making that info available. Was hoping they’d work it into GoAn soon.
javascript counters are very bad. Many users have noscript firefox add-on, firewalls and etc...I prefer server counters only