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Sphinn Home » PPC
Crude PPC Trademark Rules Screw Hotel Franchise Owners
PPC News Source: http://www.aimclearblog.com
Published: Oct 26, 2007 - 05:48 am
Story Found By: aimClear 2035 Days ago
Category: PPC
ARGGH-even if you OWN a Best Western Hotel you can’t use "Best Western" as keyword or in ad EVEN if Best Western corporate REFUSES to buy PPC in your market.
 Comments8 Comments  

Comments

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from andrewsho 2035 Days ago #
Votes: 1

That is out of control Marty.  I’ve got another one like this I’ll have to post in the near future.

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from aimClear 2035 Days ago #
Votes: 0

Can’t wait Andrew...m

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from Rhea 2035 Days ago #
Votes: 3

Google isn’t the company you should be questioning, it’s Best Western. If they won’t let their individual properties bid on their property names, that’s a corporate call. Google can’t make the decision to honor trademarks for one industry over another.I worked with an online hotel marketing company for two years. We ran into this situation on a number of occasions, plus the situation of the brand not allowing independent property sites. I would bring it up with the brand or go with another flag.

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from aimClear 2035 Days ago #
Votes: 0

I agree Rhea. There’s no issue with Holiday Inn. When you request an exclusion it is granted.

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from aimClear 2035 Days ago #
Votes: 0

FUNNY THING: Best Western is now advertising the Altus property on Google! Search for "Best Western Altus."

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from CarrieHill 2035 Days ago #
Votes: 1

The power of the pen :)I also commented over at AimClear blog - but we run into issues w/ Holiday Inn in ad text also - Not always from Google but corporate will call our client and harrass them to take the ads down - then we get the call.  Luckily the client likes it when we get away with it for a little bit so they’re good natured about that phone call.

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from aimClear 2035 Days ago #
Votes: 0

Carrie, I am hopeful that the representitive Hotel Chain SEM firm(s) and in-house marketing staff join us in this dialog.

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from GoogleTutor 2030 Days ago #
Votes: 0

this does suck, but its pretty common in corp america im afraid

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