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Avatar Went Hot: October 26, 2007 - 5:48 am
Posted By: aimClear 619 days ago
Topic Type: News Story (Jump to http://www.aimclearblog.com)
Category: Google AdWords
ARGGH-even if you OWN a Best Western Hotel you can't use "Best Western" as keyword or in ad EVEN if Best Western corporate REFUSES to buy PPC in your market.
8 Comments     

Comments

from andrewsho 619 days ago #
Votes: 1 | Vote:
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That is out of control Marty. 

I've got another one like this I'll have to post in the near future.

from aimClear 619 days ago #
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Can't wait Andrew...
m

from Rhea 619 days ago #
Votes: 3 | Vote:
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Google isn't the company you should be questioning, it's Best Western. If they won't let their individual properties bid on their property names, that's a corporate call. Google can't make the decision to honor trademarks for one industry over another.

I worked with an online hotel marketing company for two years. We ran into this situation on a number of occasions, plus the situation of the brand not allowing independent property sites. I would bring it up with the brand or go with another flag.

from aimClear 619 days ago #
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I agree Rhea. There's no issue with Holiday Inn. When you request an exclusion it is granted.

from aimClear 618 days ago #
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FUNNY THING: Best Western is now advertising the Altus property on Google! Search for "Best Western Altus."

from CarrieHill 618 days ago #
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The power of the pen :)
I also commented over at AimClear blog - but we run into issues w/ Holiday Inn in ad text also - Not always from Google but corporate will call our client and harrass them to take the ads down - then we get the call.  Luckily the client likes it when we get away with it for a little bit so they're good natured about that phone call.

from aimClear 618 days ago #
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Carrie, I am hopeful that the representitive Hotel Chain SEM firm(s) and in-house marketing staff join us in this dialog.

from GoogleTutor 614 days ago #
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this does suck, but its pretty common in corp america im afraid


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