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Sphinn Home » PPC
Low Hanging Fruit and PPC Keyword Opportunities
PPC News Source: http://www.searchenginejournal.com
Published: Apr 28, 2009 - 03:36 am
Story Found By: UtahSEOpro 1020 Days ago
Category: PPC
We could call it Target Market Proximity, ROI Proximity, or Persuasive Distance. How closely your offering fits the search query comes heavily into play in terms of:

1. Choosing keywords
2. Grouping keywords
3. Writing ad copy
4. Choosing and creating landing pages
5. Defining target/acceptable KPI’s
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