News Source: http://www.searchenginejournal.com
Published: Oct 26, 2007 - 02:22 pm
Story Found By: lorenbaker 2030 Days ago
Category: PPC
2 Comments
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News Source: http://www.searchenginejournal.com
Published: Oct 26, 2007 - 02:22 pm
Story Found By: lorenbaker 2030 Days ago
Category: PPC
2 Comments
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Comments
really interesting video. fantastic find... this can negatively effect advertisers... reduction in click through rate, lower ad position, higher cost per click. just doesn’t seem like a very efficient way to deploy behavioral targeting - especially on adwords.
Adwords has been ridiculous the past few months. I think Google and other PPC providers are forgetting the reason PPC became the dominant form of advertising on the web: because it was targeted. Your ad showed when users did a search for your keywords. Now so many irrelevant ads are showing that any claim of targetting is laughable.I know the Googlers are under pressure to keep a high growth rate (that stock P/E ratio!), but they risk alienating their customers if they keep this up.