Sphinn - Confronting the Fear in Social Media

8
Sphinn It!

Posted By: JakePM 351 days ago
Topic Type: News Story (Jump to http://www.livingstonbuzz.com)
Category: Social Media

Geoff Livingston eloquently suggests that the social media "savvy" should dedicate themselves to coaching the fearful through the darkness.

2 Comments

Who Desphunn This (0)

Comments

from toprank 351 days ago #

Votes: 2 | Vote:

+ -

It's not unlike when search was fairly new. A big part of successful evangelism is education and in the case of social media marketing, there's a lack of case studies and practical examples (compared to other marketing channels)

from naturalwoman 351 days ago #

Votes: 1 | Vote:

+ -

As marketers, we can present a very fractionalized view of social media to our clients. SEOs jump up and say do this for LINKS, SEMs tout new targeting options and niche communities, PR folks push for news and blogs, etc. The typical big brand client has many agencies whispering in their ear about all the benefits of social media from the agency's perspective. There's often not a unifying voice who can present the big picture and encourage the move away from old school thinking. Perhaps that role needs to be filled by an evangelist within the brand's own 4 walls.