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Andrew Gerhart returns to blogging with an entry that questions the validity of Keyword Discovery’s suggested search term targets. An in depth post with plenty of insight, example and analysis from one of my favorite in-house SEOs.
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from JesperAstrom 1905 Days ago #
Votes: 0

Very interesting indeed. We use our own "keyword" tool and algo to find which ones to optimize for. However, I believe that the data linking process that’s going on right now will really make the whole science of keywords sick. Most converting keywords are quite clear to determine but what happens when your users starts associating your pages with other semantics than the one you first wanted? I think we have a huge hurdle to cross in the comming two or three years as the choice of keywords are no longer as much dependent upon what we write, but what the user thinks we write.//Jesper

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from KenLyons 1904 Days ago #
Votes: 0

Great article that exposes the third party keyword mashers for what they truly are: innacurate, inconsistent and often totally irrelevant to your website.This line from the article sums it up: "Still “auto dealers” has double the amount of “car dealers” searches but we know from our own referral data that this isn’t correct as the latter produces far more referrals than the former."Point being, the ONLY place to get reliable, accurate, proven, converting keywords is from your own server logs.Cheers!

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from o3man 1904 Days ago #
Votes: 1

I am thinking of dumping this service. They are getting worse.

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from agerhart 1904 Days ago #
Votes: 1

@KenLyonsI don’t think this statement is 100% accurate:Point being, the ONLY place to get reliable, accurate, proven, converting keywords is from your own server logs.The reason is that you need services like Keyword Discovery and Word Tracker for researching optimization of new pages/sections/sites or re-optimization of existing stuff. Your server logs only give you information on keywords you’re already optimized for. Keyword Discovery and Word Tracker give you insight into the millions of other keywords that you can expand to.

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from KenLyons 1903 Days ago #
Votes: 0

Andrew,You caught me being hyperbolic to make a point.I agree that third party tools have a place in search for inital keyword suggestion for an unseasoned site, theme, topic, etc. with zero query history to draw on. But I stick my claim that the only true, proven keyword data is derived from your search logs.Ken

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from bbcrew 1903 Days ago #
Votes: 0

I think it mix on every word.

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from agerhart 1902 Days ago #
Votes: 0

@KenLyons  Sorry :)  Shouldn’t have taken that literally@bbcrew I think it mix on every word.I agree...it appears as though only certain keywords or keyword sets are corrupt in the DB

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from cosmiccarl 1902 Days ago #
Votes: 0

This is so true. In the last few months they have made changes that are not for the best. Please write to them and tell them we are not happy. It could be that maybe they will listen, otherwise it may be a sad parting of the ways.

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from DanThies 1902 Days ago #
Votes: 0

Ken, log files only tell you what’s sending you traffic now, based on your current positions. What you’re saying is (sort of) true if you stretch to make the point, but no matter how true (I’ll skip that debate) it’s not very useful or actionable.

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from seobro 1900 Days ago #
Votes: 0

Google is far more accurate on the long tail keywords. It is Keyword Discovery with their "industry keywords" I do not trust.Also, why don’t they tell us where the data comes from?Wordtracker uses dogpile for its data, but I wonder where KD gets its counts from.

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from agerhart 1900 Days ago #
Votes: 0

KD does divulge the source of the data.  You can read about it here: http://keyworddiscovery.com/kd-faq-data-source.html

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