News Source: http://searchengineland.com
Published: May 06, 2009 - 11:09 am
Story Found By: lyndseo 1476 Days ago
Category: SEM
8 Comments
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News Source: http://searchengineland.com
Published: May 06, 2009 - 11:09 am
Story Found By: lyndseo 1476 Days ago
Category: SEM
8 Comments
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Going to agree with Barry, this post caught my eye, but when I can’t get listed for a few clients at all in the past year, respected client in the space, my respect declines for DMOZ.
Ditto to that Kate. If DMOZ wants respect, they really need to clean up their approval process.
Pfft. Call the waaaahmbulance.I was a DMOZ editor, and it sucked. The amount of bureaucracy you have to wade through just to make a few simple changes is UNREAL. Everything is decided by committee and consensus, which -- surprise, surprise -- usually results in no decision at all.My enthusiasm for DMOZ waned very, very quickly.
"Everybody loves Google, everybody loves Wikipedia - so why doesn’t everybody love DMOZ?" Hey, I don’t love Google or Wikipedia! But seriously, DMOZ is in a worse situation than being unloved or even hated. It is just irrelevant. And a little pathetic. Once it was important. The web moved on and Open Directory didn’t even try to adapt. Some day some business professor will write a case study about the Open Directory as a shining example of bad strategy. AOL’s neglect and allowance of the inward directed culture to grow up among the editors appears to be the main cause. As they became less relevant, the active members (who did put in a lot of work), took the pouty position of: “We’re doing our own thing! We don’t need you or care what you think!" Their feelings were hurt so they said they didn’t want to be in the game. Which even for an all-volunteer organization is a bad move. Businesses (even non-profits) have adapt to stay relevant to their industries and have to be engaged with the rest of the players. Despite the talk, I’ve never seen hard evidence that there was corruption at ODP and I doubt much money was exchanged for listings. I’m sure most of the editors were honest and did a good job. But the organization’s failure to expand their volunteer staff to try to keep even somewhat up with the web made it irrelevant.
crimsongirl - Unfortunately, I worked for a company that paid ODP for links. A coworker had a little network of editors who he knew would accept money.
DMOZ does have some shockingly poorly chosen sites listed. No surprise there was a backhander or two.
Yahoo was one of the first true web directories. Back in the day, everyone wanted to be included in Yahoo, yea that was a long before
Sometimes paying is the only way in. Especially when a dmoz category editor repeatedly ignores submissions. If they want to clean it up they would probably need to change from volunteers to another business model.