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Rand Fishkin discusses how to price SEO compaigns. The article includes a great table on some averages in the industry to compare your own pricing to. Are you charging enough?
8 Comments     

Comments

from dannysullivan 447 days ago #
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From last month, but still fairly recent, and it was a nice round-up of some common charging models.

from majorbta 446 days ago #
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I found that using a fixed + variable model works best for me

from ryanlash 446 days ago #
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An Oldie but Goodie in my book!

from AndyBeard 445 days ago #
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It was a good article - I am glad 1 month old is acceptable

from BogglesMyMind 445 days ago #
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hmm wonder if Rand will overtake the results of a pet project I had at my last job, optimizing the G3 site for the term "SEO pricing" ;)

from drmadcow 445 days ago #
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I think to a large degree this Article states what we believe at Beanstalk Search Engine Positioning, that most SEOs definitely over charge for their services. According to Rands chart we charge a Low to Mid end rate, and we guarantee our services. We however prefer the Campaign model.

from Gids 445 days ago #
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Rand you made me feel cheap!

from scurtin 444 days ago #
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Good article, fairly representative. In this industry one size definitely does not fit all, so I tend to have a baseline retainer then customize based upon the condition and complexity of the client's site.


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