Rand Fishkin discusses how to price SEO compaigns. The article includes a great table on some averages in the industry to compare your own pricing to. Are you charging enough?
8 Comments
8 Comments
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Comments
From last month, but still fairly recent, and it was a nice round-up of some common charging models.
I found that using a fixed + variable model works best for me
An Oldie but Goodie in my book!
It was a good article - I am glad 1 month old is acceptable
hmm wonder if Rand will overtake the results of a pet project I had at my last job, optimizing the G3 site for the term "SEO pricing" ;)
I think to a large degree this Article states what we believe at Beanstalk Search Engine Positioning, that most SEOs definitely over charge for their services. According to Rands chart we charge a Low to Mid end rate, and we guarantee our services. We however prefer the Campaign model.
Rand you made me feel cheap!
Good article, fairly representative. In this industry one size definitely does not fit all, so I tend to have a baseline retainer then customize based upon the condition and complexity of the client’s site.