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Determining the type of content to create is important when you want to fulfill your end goals. No matter how excellent or casual it appears, free content is always a means to an end for every publisher. Strategic blogging is simply the process of blogging with ends in mind.
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from FredPeters 2461 Days ago #
Votes: 0

Great article Maki.  Few bloggers really have a plan.  Like you they just post everyday hoping that it leads somewhere. 

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from christineokelly 2461 Days ago #
Votes: 0

This is such a necessary article. I work with so many companies that wanted a blog because they heard it was “good for SEO” but have no goal whatsoever about how to use the blog to meet their end goals.

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