News Source: http://searchengineland.com
Published: May 19, 2009 - 01:44 pm
Story Found By: MattSiltala 1464 Days ago
Category: SEM
3 Comments
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News Source: http://searchengineland.com
Published: May 19, 2009 - 01:44 pm
Story Found By: MattSiltala 1464 Days ago
Category: SEM
3 Comments
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Comments
Awesome article. I’m glad to see someone speaking the truth about how paid search is out the door. I do see traditional search loosing a massive market share. Especially paid search. No one trusts it.
I didn’t exactly say paid search is out the door. With the article, my goal was to examine trends in search and to speculate on what the future could look like :)
The bottom line is, people don’t trust paid advertising. My hunch is most people realize now that PPC ads are paid for by the promoter. They don’t trust them. Social proof and word of mouth are 100 times better. Showing someone value before you ask for money is even better.