Published: Jul 23, 2007 - 01:07 pm
Story Found By: ChrisOD 2465 Days ago
My nights are now marked by 2 or 3 hours of sleep, my first drink in a morning is at the very least 40% proof and I’ve got a constant cramp in my clicking finger due to RGRS (repetitive Google refresh syndrome).
It’s become so bad that my friends don’t talk to me anymore for fear that I’ll turn everyday phrases into a series of acronyms.
“Who wants a cuppa?” my colleague asked the other day.
“CWMAOS” was my reply; a prize for the first person to work out what that stands for (disclaimer – there is no prize).
I’ve read and I’ve read. Names such as Rand Fishkin, Danny Sullivan and Aaron Wall are now more familiar than Mum and Dad. But do I think I’ve learnt? No, not really. And this is in no way a detriment to the aforementioned experts.
Let me explain, I’m a copywriter/account manager for a mid-weight development agency. I have a basic grasp of how a website is designed and developed, and therefore I was a logical choice to head up our new SEO service.
My initial thoughts were arrogant in the extreme; ‘this is going to be easy; work two or three key-phrases into the copy, change the meta tags (ha), get the site submitted and Bob’s your uncle’. No he’s not. He’s ‘uncle’ Bob, the friend of the family who makes you sit on his knee every birthday… even when you’re a bearded 27 year old.
The jargon came first. Oh my dear lord, the jargon. When they decide to make the next Hostel film, they need not use knifes, drills and blow torches to torture the selected victims. Just give them a blog entry full of SERPs, ROI, PPC and long tail; that should drive them over the edge nicely.
Then came the need for another type of optimisation; that of the social media variety. I’m going to be totally honest, this still baffles me somewhat; as far as I can tell, in terms of SEO, SMO helps with ‘link juice’ and referrals in general. As I’m currently optimising my agency’s website (*cough* http://www.onlinedevelopment.co.uk *cough*), I’ve been at our developers to implement a blog section, if I don’t get it soon, it’s back to the acronyms.
“Good morning Chris”
The killer blow was when I learned about directories. Here’s me thinking that we’re talking about a level playing field where skill alone would get you to the top; I didn’t realise that a bit of cash would grease the cogs too! As with any form of marketing, it suddenly became obvious that the more money you pay, the better results you are likely to have. Of course, the skill goes hand-in-hand with the amount of cash that a company spends, but still, it hurt.
So, what results have I had so far? Well, they’ve not been too bad. It helps that the clients whose websites we’ve optimised are not in overly competitive industries and therefore the key-phrases are likewise not too difficult to gain rank highly for. By concentrating on RLT (regional long tail - boy, do I love making up my own jargon), we’ve had a relative degree of success. Our clients are happy, and therefore so are we.
The next steps will be the hardest. We’ve only just learned to toddle; now we’ve now got to learn to skip to the toilet and pee standing up. In short, if you too are a newcomer to SEO, be aware that it’s far from easy. You (well, we) have got a lot to learn, and whole lot of AA meetings to attend.
P.S. If there are any SEO gurus reading this who would like to foster a 27 year old, house-trained, apprentice SEO, please feel free to get in touch…