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Jon Myers talks about Quality Score on Searchcowboys:

Every conference I go to and talk about Paid Search people still keep asking the question “What is Quality Score?, how does it work again?, what is included in it?” It seems like it has been around for so long but people are still wondering what exactly gets included in the Google search blender to come up with the scoring. I am even at the point where I am waiting for Google to ask me what I think is in it!....more than happy to tell you Big G ;)

So for my next Search Cowboys post I thought I would take it back to the start and work through to the present and along the way give you my take on exactly what Quality Score is and what you have to consider to get the most out of your Google advertising.


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