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Lisa Barone: If you enter into social media without a plan, you will fail. Period.

All the hours you spent will be wasted, you will receive no traffic bump, there will be no engagement, no one will care and you will learn nothing. Except maybe that you’re an idiot and that you should have listened to me when I told you to create a social media plan. You wouldn’t jump into a raging river without knowing how to swim, don’t create a Twitter account without knowing how to use it.

Grab a pen, I’m about to save your life.
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Comments

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from amabaie 1948 Days ago #
Votes: 0

This is worth reading, if only to know when Lisa Barone gets to call you an idiot.  lol

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from footinmouthdisease 1948 Days ago #
Votes: 0

It’s nice to have some groundwork laid out- Good post with some tools mixed in with a heap of good solid advice.

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from danielallen 1948 Days ago #
Votes: 0

This article is brilliant. Can’t sphinn it enough! Sphinn sphinn sphinn!!!The discovery of Knowem is blowing my mind right now.

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from webuildpages 1948 Days ago #
Votes: 0

Great Article Lisa! I’ve seen too many sites that started and abandonded their social media efforts...mainly because they didn’t have a clear plan like you’ve outlined with how to set up, how to communicate, how to brand, how to build a community, and how to measure. Nicely done!

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