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One of the most important factors of negotiating any link deal is to ensure that the link is both indexed and dofollow - thereby ensuring it actually passes “link juice” or link power. Time and time again, clients inquire about how best to link out/or get a link from their partners, associations or government agencies.
Comments19 Comments  

Comments

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from Chris1 1981 Days ago #
Votes: 1

Excellent article!  I will definitely use this as a guide on checking links going forward.

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from o3man 1981 Days ago #
Votes: 1

I have a plugin inside Firefox to check links. Guess what, most are nofollow.

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from cosmiccarl 1981 Days ago #
Votes: 1

Juiceless, you mean USELESS. I hate nofollow, but this is a way to stop spam like putting out rat poison stops rats. Unfortunately, the neighbor’s cute puppy gets into your crawlspace and eats it.

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from Ruud 1981 Days ago #
Votes: 1

The percentage of links that actually have a nofollow is miniscule, says Matt Cutts<div><font face="verdana, helvetica, sans-serif" size="3" class="Apple-style-span" color="#373737"></font></div><div> (see: http://www.youtube.com/watch?v=x4UJS-LFRTU); an observation supported by by the somewhat outdated 2005 data that shows that while rel=nofollow is the most popular rel attribute for a href, it’s not the most widely used rel attribute. I agree though o3man that if you move around in our industry, the web seems to be nofollow :)<div><font face="verdana, helvetica, sans-serif" size="3" class="Apple-style-span" color="#373737"></font></div><div><font face="verdana, helvetica, sans-serif" size="3" class="Apple-style-span" color="#373737"></font></div><div><font face="verdana, helvetica, sans-serif" size="3" class="Apple-style-span" color="#373737">As for useless -- Paul wrote this post for us to help answer questions we get about how to identify this type of link. We certainyl don’t suggest all nofollow links are useless. A nofollow New York Times link vs a followed link in a directory popular with SEO’s; which one has more value? And when we say value, what do we mean? Immediate 1-on-1 PR transfer... or 1 nofollow leads to 3 followed links? Or... Well, you know as well as I do that no two nofollows are alike :)</font></div><div><font face="verdana, helvetica, sans-serif" size="3" class="Apple-style-span" color="#373737"></font></div><div><font face="verdana, helvetica, sans-serif" size="3" class="Apple-style-span" color="#373737"></font></div><div><font face="verdana, helvetica, sans-serif" size="3" class="Apple-style-span" color="#373737">Thanks for the comments!</font></div></div>

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from Halfdeck 1981 Days ago #
Votes: 2

Lmao.. this post is so damn wrong its amazing.How the hell do SEOs come up with crap posts like  this? And charge money for misleading clients?robots.txt disallow is not NOINDEX NOFOLLOW.

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from JohnWeb 1980 Days ago #
Votes: 2

The "definitive guide" also fails to mention x-robots-tag nofollow.

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from Ruud 1980 Days ago #
Votes: 1

Halfdeck, to find error or disagree is one thing; to call the whole post "crap" is a bit much.<div></div><div></div><div>That said, I know and recognize your knowledge and expertise in this area and gladly bow to it -- but for the audience Paul is speaking to, wouldn’t you agree that at one point this becomes semantics? Robots.txt disallow will prevent the page from being crawled. URL might still show up but the content isn’t grabbed. Therefore, neither are the links on it.</div><div></div><div></div><div>JohnWeb: true.</div>

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from PaulTeitelman 1980 Days ago #
Votes: -2

Thanks for all the comments guys, and big thanks to Ruud for addressing some of the questions on here; only have so much time in the day when you’re ranking dozens of clients internationally. @Halfdeck - I’m glad you enjoyed the post enough to at least read it all, as for your comment, hate to break it to you but other SEO’s who you so affectionally addressed also seem to agree with me on this point:Take this quote from one of Rand Fishkin’s post :"Now think one step further - if you’ve got any number of pages you’re blocking from the search engines’ eyes, those URLs can still accumulate links, accumulate juice and other query-independent ranking factors, but they have no way to "pass it along" since their own links out will never be seen."http://www.seomoz.org/blog/headsmacking-tip-13-dont-accidentally-block-link-juice-with-robotstxtAnd also you should check out a lot of the articles on SEOBook to find out more, I’d link out to some for you, but seems like you have more time to read than me :)@ Johnweb a.k.a (Google Webmaster’s Group Guru) - I knew that someone would point out something I missed! Thanks for your polite and professional response - you’re right, did miss that over but thanks for the input!

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from Halfdeck 1980 Days ago #
Votes: 1

"The "definitive guide" also fails to mention x-robots-tag nofollow."Yeah, and a definitive guide might also mention that inline JS onclick code with URLs may be algorithmically nofollowed, as are detected paid links and easy-to-recognize affiliate links."at one point this becomes semantics? "No Ruud. This isn’t semantics. Confusion between noindex,nofollow and robots disallow leads to SEOs giving out bad advice and people whining about how Google "doesn’t respect robots.txt." Obviously a disallowed page will not pass juice because the links on that page, like you said, aren’t parsed. "The Disallow: /contact.php tells the search engines to nofollow/noindex at the specific page level"Robots.txt disallow does only one thing - you know this - it tells Google not to fetch content from disallowed URLs. It doesn’t tell Google not to display links in search results. It’s not an equivalent of META NOINDEX which tells Google to "please crawl this URL but don’t show the page in search results." Why perpetuate the confusion and ignorance?"hate to break it to you but other SEO’s who you so affectionally addressed also seem to agree with me on this point"Go ahead, go ask your seo hero Rand if robots.txt disallow tells search engines to "nofollow noindex" a page. He will correct you. If he doesn’t, you can tell him I called him an SEO noob.

Avatar Moderator
from Jill 1980 Days ago #
Votes: 1

Thank you @Halfdeck for clearing up the confusion on these various issues. While the distinction is slight, it’s very important that incorrect definitions not be allowed to spread without the proper clarification.In other words, just because you read something online, regardless of how famous someone is who said it,  doesn’t make it true.

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from thewis 1980 Days ago #
Votes: 1

disallow a page in robots.txt or use NOFLLOW,NOINDEX on the page level are almost equal<div></div><div>Who cares if Google will leave the URLs to show them when you do "site:website.com" bottom line those pages are gone from the SERP they will not rank for any meaningful keyowrd you can not even check their cache and they will not be passing any PR juice.</div>

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from Jill 1980 Days ago #
Votes: 3

@thewis it doesn’t matter if you "care" or not. Any SEO worth their salt should at least try to understand the distinctions and not pretend there aren’t any.

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from streko 1980 Days ago #
Votes: 1

"Take this quote from one of Rand Fishkin’s post :"ohh jeez.

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from netmeg 1980 Days ago #
Votes: 0

I don’t know or know of the OP at all, so this is not to be taken personally, but the first thing that struck me when I read this is I’d be worried that someone who is, shall we say, less than stringent with these "semantics" might also be less than stringent in other areas as well.These things matter.

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from Ruud 1980 Days ago #
Votes: 0

Halfdeck: "No Ruud. This isn’t semantics. Confusion between noindex,nofollow and robots disallow leads to SEOs giving out bad advice and people whining about how Google "doesn’t respect robots.txt.""You’re right. I wouldn’t mind putting that different to dampen the effect a bit, making me feel less ... dense ... for not correcting that in his original copy but yes, you’re absolutely right in this regard. It’s important to be as precise as possible in what we write and publish. I’ve added this to my "check before posting" list.

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from Ruud 1980 Days ago #
Votes: 1

I’ve corrected the post and think it’s more precise while still not being too technical.<div></div><div></div><div>Thanks Halfdeck for not only having taken the time to read the pst but provide valuable feedback as well! Coolness :)</div>

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from youfoundjake 1980 Days ago #
Votes: 0

Concerning Flash, I’m not quite agreeing on the statement of flash not passing juice for links.  Google has improved the crawling of flash objects, to the point that they are even taking into account a nofollow tag on a link in a flash object.http://googlewebmastercentral.blogspot.com/2008/06/improved-flash-indexing.html

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from Feydakin 1979 Days ago #
Votes: 0

@rudd, posts like this NEED to be technical.. Otherwise people misinterpret things and get it all screwed up.. And then they go on and on about either a) things don’t work like they are supposed to or b) tell other people the wrong thing and continue to perpetuate misinformation..

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from seobro 1977 Days ago #
Votes: 0

Nofollow links are now common. However this does not stop spammers. Google should be able to figure out that a link to a V!@GRA site on a financial web site is spam.

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