Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Sphinn Home » Social Media
How to Twitter… Naked - Local Search News
Social Media News Source: http://www.localsearchnews.net
Published: May 27, 2009 - 11:21 am
Story Found By: DanPatterson 1097 Days ago
Category: Social Media
New Orleans’ own Naked Pizza (@NAKEDpizza) is changing the minds of experts and engaging its local community - using Twitter - in a profitable way. Naked Pizza is effectively using Twitter for communications, customer service and most importantly, new sales.
 Comments6 Comments  

Comments

Avatar
from priyaflorence 1096 Days ago #
Votes: 1

Interesting how @NakedPizza is using Twitter for local marketing within a 3 mile radius zone. Does this mean, Twitter works just as well as a communication tool for local businesses? It sure seems like it. I’ve personally been able to use it to reconnect with old friends who live a mile from my home. According to the article, Naked Pizza is apparently the first company, period, to replace its old billboard with one calling out for Twitter followers. Jeff was able to "drive 15% of daily revenues with Twitter.  And of those 15%, 90% were new customers!" I think the results speak for themselves! :)

Avatar
from onreact 1096 Days ago #
Votes: 0

NSFW! ;-)

Avatar
from dailymoolah 1096 Days ago #
Votes: 1

Talk about hyper geo targeting. Well done on @NakedPizza’s part to engage customers using twitter.

Avatar
from LocalHound 1096 Days ago #
Votes: 0

I think Twitter only represents an opportunity for certain types of local businesses. The question to ask is "What % of people are in the market for this on a weekly or monthly basis?If it is near 100%, Twitter might  be an effective tool.  Examples of these businesses would pizza, car wash etc. However, nobody is going to follow a plumber or roofing contractor, so for these types of businesses that only a small % of people are in the market for at any one time, they are stuck with Google & Yellow Pages.

Avatar
from davidmihm 1096 Days ago #
Votes: 1

Tim, I respectfully disagree with your opinion that no one will follow a plumber or roofing contractor.  There are any number of creative things that one of those guys (or gals) could tweet about.   Here’s an example of a similar service (wedding planning) where people only need them once in their lives (or more, I guess, for re-marriages).  They’re doing a pretty nice job:  http://twitter.com/NWweddingplace  

Avatar
from earlpearl 1088 Days ago #
Votes: 0

Will:  Excellent article and references  (and I haven’t followed all of them).  Also those were wonderful questions of the owner.As both SEO and business operator the commentary was incredibly interesting.  I am very much in tune with the need of ownership to learn how this works first hand.  There is another twist to the ownership doing it that way:  they might not have wanted to, or had the combination of money and trust to have a salaried employee do the twittering.  How much is it worth to an employee and the business to invest the time?Alternatively, how much free time does the small operator have to invest the time in the tweeting process?  They both become parts of the equation.I spoke with Will.  We spoke interestingly enough about commentary and response that Tim and David had.  We have seen certain businesses in the f&b (food and beverage industry) do very well with twitter.  Naked Pizza is one example as is Kogi, the L.A. Korean taco truck phenomena.For other types of businesses it takes  a different approach and mindset.  While one’s tweets might look good...one only knows how well the process is doing when one speaks with the operator as Will did with the business owner.Very interesting article.  thanks Will.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

Latest News From Marketing Land
Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


Latest News From Search Engine Land