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As businesses become more virtual in organization and structure, and more workers become digital nomads, the question of whether having a physical, real-world address on your website will have any effect on your rankings becomes more important. In this article I’ll [Michael Gray] take a look how a real world address can have some impact on your sites organic listings.
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from bbcarter 2005 Days ago #
Votes: 0

Great post- I’ve seen a similar thing with keywords in business name vs in categories- it appears Google is willing to look multiple places for the info to qualify you for local rankings. Good stuff.

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from Jori 2004 Days ago #
Votes: -1

I think also that the whois information is crucial for rankings. More and more Google and know the new Bing are looking for reliable info. Physical address and phone number are good criteria for this;

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from seobro 2003 Days ago #
Votes: 0

I would like to say yes, but my experience is no. Perhaps they associate a phone number and address with spam?

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from FuzzyMarketer 2002 Days ago #
Votes: 0

I’d have thought that Google would consider an auto repair site from Wyoming to be more relevant to searchers from Wyoming than for searchers in Texas. Not very experienced, but I’d have expected it to be an important aspect for local rankings... or am I missing something?

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from Fitz 2002 Days ago #
Votes: 0

Can’t hurt.

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from hendricius 2001 Days ago #
Votes: 0

Great post as usual Michael. It only shows that Google’s algorithms are getting smarter and smarter.

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from cosmiccarl 2001 Days ago #
Votes: 0

A big maybe... I do think that if your links from authority sites have the address in them, then having the address on your site is important. Still, simply adding an address may not be enough.

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from beussery 2000 Days ago #
Votes: 0

Really great topic, technically speaking I say it totally depends on the query:http://www.google.com/search?q=moscone+center+address&pws=0I’d also say for ecommerce or an actual store website perhaps an address could be important but for blogs maybe not so much.  In either case, seems like added value, perhaps a signal of trust and maybe even an extra way for engines to determine merchants from affiliates....

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