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Brian Carter on bidding on keywords for their brand names, service name, or product names: "When you don’t have an ad AND a natural listing, you have less presence on the search result page, and thus more competition..."
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from ericprudolf 1791 Days ago #
Votes: 2

If there were a list of "PPC Traps for Big Companies," not spending money on keywords for brand names, service names and product names would be somewhere in the Top 3. I can see the logic of the customer thought process . . . "Why should I fork over money for a PPC ad when my free listing is right next to it?"  This article makes a good case for why this is incorrect thinking.  Sphunn. 

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from buzzybeemarketing 1791 Days ago #
Votes: -8

Last click analytics? That’s a joke. A real professional doesn’t use last click analytics. They look at the whole picture. I tried Adwords and its very expensive. Its the last form of marketing leverage I would use. I would only consider using Adwords to build a network where my audience has a very long lifetime value (wholesale, affiliates, resellers etc...). I tracked first and last click analytics. I have a custom analytics system. I only use Google Analytics as a supplement to my own system. I tracked the first original referral source and the last visit. Adwords didn’t result any in increased sales or brand name searches. Most buyers skip right over the PPC sponsored ads. The trend is people don’t trust paid advertising. They tend to ignore it unless they already trust the brand, and still it doesn’t mean they will click. I have a brand name and people who search for our brand name are referrals from other happy customers, not PPC. The Adwords business model needs to change into a more quality focused business model.

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from buzzybeemarketing 1790 Days ago #
Votes: -1

Out of 31 comments I made, the last one on this post received a negative vote. The other 30 comments received 0 votes even though quite a few of them started up more comments. It seems to me, people only vote on comments if they don’t like what you say. Otherwise, they don’t bother to vote. I must have hit a nerve with a PPC consultant out there who doesn’t want to admit the truth about how poor the Adwords system is.

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from Pulsar 1790 Days ago #
Votes: 2

I’ve read a couple of comments from you Buzzybee and I have to shake my head. You stated in one of your previous comments from another post ’The ROI of PPC’ that you spent $1200 on Adwords. There is a learning curve with Adwords where you will need to do testing (This is especially true if your new). You’re trying to tell everyone that will listen that it doesn’t work after only spending a minimal amount. I think that many people will agree that it will take time to get a campaign dialed in, but when you do it can be very profitable. Just because you don’t know how turn a profit on PPC doesn’t mean no one else can.

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from ngowdy 1790 Days ago #
Votes: 2

You got voted down because you’re citing your personal experience as justification for sweeping, baseless generalizations like:"I tried Adwords and its very expensive.""Most buyers skip right over the PPC sponsored ads.""The trend is people don’t trust paid advertising."For someone who seems to put a high value on in-depth analysis, you should recognize that the limited scope of your attempts to advertise your brand, coupled most likely with poor execution, do not speak for the quality of the AdWords system as a whole.There are many of us for whom AdWords, YSM, AdCenter, etc., both generic and brand search, are a worthwhile part of a complete online marketing breakfast.PS, I’m not a consultant.

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from danielallen 1790 Days ago #
Votes: 1

Buzzybee- this comment "I tried Adwords and its very expensive. Its the last form of marketing leverage I would use." is why I voted you down. I voted you down so that people would not take your advice seriously or as credible advice.Adwords is one of the most measurable forms of advertising in existince in 2009. If you aren’t getting good results UR DOIN IT RONG.

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from buzzybeemarketing 1790 Days ago #
Votes: 0

Are you just targeting wallet out keywords across many businesses? Or are you finding some way to capture emails and build a massive list. Even if you are building a list, you need really high conversion rates.

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