Calendar
Network
Feeds
- 28
- Sphinn It!
Went Hot: October 31, 2007 - 7:59 am
Posted By: AndyBeard 342 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Google SEO
Take away: "If you saw a PageRank™ drop as a direct or indirect side effect of all this, you will probably be affected by the things that are likely to follow, but so is your competitor, if he was affected by the recent PageRank™ updates as well. If all sites in your space were affected by this update, chances are that they will be affected the same way by any other changes that might come. If everybody is affected the same, nothing changes overall."
7 Comments
Comments
Good summary Andy. I also tried to break down the facts and separate them from the fiction and from my own thought about what I make out of all this. I hope this will help people to make up their own minds and what they should do in their individual case.
Good perspective and especially good to bring up the ripple effect as those links (and others to come) fall off the graph.
You had to use a Euro v. US currency example didn't you!! ;)
Great follow up post Carsten!
Hi Michael, the Dollar versus Euro example was the first one that came to my mind. It's hard to find one that illustrates that some are not affected and others are, but that that the ones who are affected are affected to the same extend, unless one does more than the other. Do you know of any better one? I am all ear, because this is not over yet and good examples to explain stuff to non search folks are always handy to have around :)
Remark: Actually the ones who are not affected directly will be affected in one way or another later on. A value shift between US Dollar and Euro also causes a "ripple effect" throughout the economy with everybody being affected to some extend... even if it is an almost not notable extend.
It makes a direct correlation between PageRank and Toolbar which IMO is erroneous.
It also suggests that because of Florida and Jagger, we should see a ig update any moment - but hasn't Matt Cutts already stated updates will run small and on the fly, rather than single big disruptive updates?
Other than that, a nice attempt to cover the issue.
"It makes a direct correlation between PageRank and Toolbar which IMO is erroneous."
I do? Where? If it reads like I would imply that, than it was unintentionally.
"It also suggests that because of Florida and Jagger, we should see a ig update any moment - but hasn't Matt Cutts already stated updates will run small and on the fly, rather than single big disruptive updates?"
This is just a guess of mine and I said that in the post. Regarding Matt Cutts statements. The "on the fly part" is one thing, but the "small" another. A small change that affects many sites (and links) would have a major impact on many sites as a result of it. Keep in mind that past major updates did not affect everybody but many webmasters. So "small" in terms of change of the algorithm .. okay. "small" in terms of impact on websites.. different story. I can say that I prefer not to be right and rather be wrong with this one.