News Source: http://www.searchenginejournal.com
Published: Jun 11, 2009 - 02:50 am
Story Found By: MattSiltala 1876 Days ago
Category: SEM
5 Comments
Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.
News Source: http://www.searchenginejournal.com
Published: Jun 11, 2009 - 02:50 am
Story Found By: MattSiltala 1876 Days ago
Category: SEM
5 Comments
Upcoming Conferences
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
Join us at an upcoming SMX event:
- SMX East - Sept. 30 - Oct. 2, 2014
- SMX Milan - November 13-14, 2014
- SMX Social Media Marketing - November 19-20, 2014
- SMX Beijing - Dec. 10-11, 2014
- SMX Israel - January 2015
- SMX West - March 3-5, 2015
- SMX Munich - March 17-18, 2015
- SMX London - May 2015
- SMX Sydney - May 2015
- SMX Advanced - June 3-4, 2015
- SMX Paris - June 2015
Latest News From Marketing Land
- Pinterest Tips Icebergs Via Acquisition, Service To Shut Down In A Month
- Yelp Beats Expectations, Strikes Profitability With Q2 Revenues Of $88.8 Million
- Marketing Day: New Study From IAB, La-Z-Boy’s CMO Interview & Shakira Beats Volkswagen
- Offers, Local Relevance Biggest Drivers Of Mobile Ad Clicks — Study
- IAB Study Looks At Programmatic’s Global Expansion Opportunities
- - See more news at Marketing Land -
Upcoming Webcasts
Learn more about search marketing with our free online webcasts and webinars from our sister site, Digital Marketing Depot. Upcoming online events include:
- Digital Analytics Checkup: - Aug 19
- Why Traditional Call Tracking Is No Longer Relevant: Emerging Trends for Call Tracking in 2014 - Aug 12
- Link Building and Content Marketing: How They Work Together - Aug 5
- Is Your Marketing Mature Enough? Ways to Evolve Your Digital Marketing - Apr 24
Research:
- Enterprise Digital Analytics Platforms 2014: A Marketer’s Guide
- Enterprise Local Marketing Automation Tools 2014: A Marketer’s Guide
- Enterprise Social Media Management Software 2014: A Marketer’s Guide
- Digital Advertising Agencies 2014: A Buyer’s Guide
Whitepapers:
- 7 Inbound Marketing Service Ideas to Grow Your Agency
- PPC Bid Management Guide
- The Marketer’s Guide to Driving ROI From Facebook Advertising
- Collaborative Customer Interactions Management
- How To Create a Data-Driven Dynasty
Latest News From Search Engine Land
- Cortana Expands To Other Markets, Becomes “Xiao Na” In China
- SearchCap: Expedia A Google Hotel, Google Penguin Is Punitive & Right To Be Forgotten Condemed
- UK House Of Lords Condemns Right To Be Forgotten
- Expedia Becomes A New York City Hotel After Google’s Pigeon Local Update
- Penguin: Google’s Punitive Algorithm – And A Call To Google To Fix It
- - See more news at Search Engine Land -
Comments
I do have a question about not admitting to being wrong. Maybe I’m just being too naive, but I’ve always felt that honesty is the best policy. If I don’t admit to a mistake NOW and then I get called out about it later, not only do I look like a jerk, I also invite even more trust issues than if I’d admitted to the mistake in the first place. I mean, why would I trust a company who’s already been caught in a lie?
Yes, I would agreed with the post where to do something best in reputation while some not to do to avoid hurt of reputation.
I agree with you on being honest and accepting the fact that you have made a mistake. Your business won’t be around very long if you don’t. But at the same time, if you are trying to manage your reputation, one of the worst things you can do is immediately admit your mistake. I would recommend checking into what happened, why the client is upset, working that out with them and then offer your standing on the issue and how you have resolved it with the customer on the complaint board, blog or forum. Then others will see that customer satisfaction is a top priority and not that you just got caught doing something wrong.
Ahh... yes. That’s true enough. Thanks.
Thanks for pointing out the necessity of online reputation management. The company I work with, RatePoint, stresses the need to promote customer feedback directly to ensure you are seeing what is being said about you. We offer tools feedback tools like email marketing, survey along with dispute resolution capabilities to improve help businesses develop their online reputation. We offer a free trial at www.ratepoint.com if you’re interested.