Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Sphinn Home » SEM
The New PR: How to Write Effective Press Releases in the Age of Twitter
SEM News Source: http://blogs.openforum.com
Published: Jun 15, 2009 - 12:42 am
Story Found By: socialjest404 971 Days ago
Category: SEM
You’re getting ready to announce a new product or service, or you’ve just won the most coveted award in your industry. How do you get the word out? Unless you’re booked on Oprah, it’ll be with a press release.

Here are some tips to optimize your press release:
 Comments2 Comments  

Comments

Avatar
from thefandango 971 Days ago #
Votes: 0

I am actually booked on Oprah....But seriously.I sometimes do not use the keyword in the press release title, if I feel I have a viral headline that people will click on.  So its weighing up using the title for SEO, or aiming purely to engage interested parties for me. 

Avatar
from Nunney 971 Days ago #
Votes: 0

Better viral than no-viral, of course. So, to use an oft-used example,’Gotcha!’ can stay as a headline.But there is nearly alawys a way to get a keyword in, eg "Gotcha! Belgrano Sunk"

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

Latest News From Marketing Land
Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


Latest News From Search Engine Land