News Source: http://www.seobook.com
Published: Jun 18, 2009 - 06:00 am
Story Found By: vangogh 1070 Days ago
Category: SEO
6 Comments
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News Source: http://www.seobook.com
Published: Jun 18, 2009 - 06:00 am
Story Found By: vangogh 1070 Days ago
Category: SEO
6 Comments
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Wish Aaron would name-drop once in a while. ; )
As I noted on the post, I started off as a statistician and know the difficult of identifying real effects in relatively simple situations with noise. Trying to backward engineer how Google is really doing things is probably impossible. As Matt Cutts also said, they have been somewhat surprised that some even bigger changes to algorithms have not been spotted.This should be a further cold shower on an industry that really needs cleaning up, given some of the inferior work that is done.
My no-follows are staying after all of this drama, if you can’t create more link flow to crucial areas without them, then you have no right to call yourself an SEO...which already means that you MUST learn how to adapt...
Good stuff, Aaron. One reason I prefer PPC to SEO is it’s easier for us to draw cause-effect correlations, to find out what works and what doesn’t... and this is also one of the reasons I blog a lot more about PPC than SEO. With SEO, we use a best practices process based on overall industry agreement that, thankfully, delivers results for most of our clients, most months. Given the complexity of Google’s natural search algorithm, it’s just not practical for our agency to try to backwards engineer it. LOL but the more I do PPC and talk to AdWords reps, the more complicated I find out THAT is... but that’s another story.
While I understand the motivation of this post I wonder why solely the SEO industry gets blamed here. Wasn’t there something else to mention? When Coca Cola changes their secret recipe do people actually notice?
bbcarter: You are speaking from a position of a vendor of "traffic services", so I understand why you prefer PPC over SEO. But not everyone is in your position and for some SEO is the prefered route.