News Source: http://www.searchcowboys.com
Published: Jun 22, 2009 - 06:19 am
Story Found By: BasvdBeld 965 Days ago
Category: PPC
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” -David Ogilvy
A good paid campaign is composed of three things. The first is the keyword list. You can’t locate your potential customers/clients unless you know what they are looking for, and how. Keyword and competitive research is a whole topic within itself, but that is not what this article is about. If you want a good read on keyword research, check out what Search Cowboys has to offer. There are others, but I am sure you can find them with a quick search. ;)
2 Comments
Comments
Hey it’s nice article
Nice article, especially as someone who is just beginning to read about and learn about PPC. Thanks for the leg up.