Published: Jun 22, 2009 - 12:39 pm
Story Found By: earlpearl 964 Days ago
Category: Vertical Search
The volume of frustrated business and website owners is stunning.
6 Comments
6 Comments
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Comments
I believe this is not something specific to Maps or Local. It seems to permeate Googles whole culture, its corporate mentality.They, as a company, dont believe in "human".They believe in "algorithmic", "scalable", "analyzable".Users are relevant for them as a faceless mass; as a vast source of data to explore; something to satisfy in statistically acceptable ways. Not something they want to deal with on an individual level.Its been to their advantage in getting to where they are now -- but in the long run, it will be partly responsible for their fall from grace.
I sent this to our AdWords support team. We get some help with other Google products thru them, but its still not perfect- e.g. we had problems with the local biz center bulk upload and with verifications... LBC peeps are not customer-facing, and seems like most Google teams are not. Were grateful that we have some access thru AdWords, but if our agencys clients werent spending so much on PPC, I doubt theyd help us in this way. You cant fault Google as a business for giving better customer service to those who bring them revenue, but their user satisfaction would be higher if they had more customer service overall. And this is the kind of thing that hurts their image and one day if theres an alternative to Google, it will make more people jump ship, and faster.
Ive had excellent human response/service from Yahoo as recently as 1-2 months ago when I accidentally uploaded the wrong image to a clients Yahoo Local listing. Yahoo removed it within an hour and sent a personal email explaining what theyd done. Youd never get that kind of response from Google, sadly.
Weve all cut our teeth on an algorithmically administrated Google, and when it comes to Universal, I think thats totally fine. We have the opportunity to make sure that all of the data on our websites is correct when people reach us via the SERPs. But what Local Search does is take control of the accuracy of businesses contact information out of the hands of its owners and allows third parties to administer and be responsible for that data, without the consent of the owner. When you couple this with a company (Google) doing this, getting it wrong and then offering business owners no way to contact them, youve got a totally unsatisfactory experience. An algo-based approach works for Universal - not for Local.Matt - Ive talked to people at Yahoo! too. On the phone, even! Remarkable.Thanks so much for sphinning this, EarlPearl, and to everyone else who has sphunn it.
Excellent post Miriam!It seems the only way to get any support off google is to spend big amounts of money on PPC and get yourself a contact from within.
Thanks, Martijn. And now, on top of this, weve got Googles change in their emergency info policy (Mike blogged about this). I have to blog about it, too, as we have a post on the SEOigloo directing people to something that no longer exists, based upon Maps Guide Jenn Chins earlier advice. Further frustration.Really appreciate the sphinn!