Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Sphinn Home » SEM
A reason to integrate offline & online advertising - “Ad hijacking”
SEM News Source: http://www.searchcowboys.com
Published: Jun 25, 2009 - 02:55 am
Story Found By: BasvdBeld 962 Days ago
Category: SEM
Why do some companies don’t follow up on their offline campagnes? When competitors are smart they can "Hijack" the ad and win a lot out of it.

Kristjan Hauksson talks gives some examples in his guestpost on Searchcowboys and hands us some tips on how to do it right.
 Comments1 Comments  

Comments

Avatar
from eWhisper 960 Days ago #
Votes: 0

Nice article. Too many companies forget the online/offline synergies that you can create to increase your cross channel marketing effectiveness.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

Latest News From Marketing Land
Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


Latest News From Search Engine Land