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Matt Cutts of Google has been producing daily videos answering questions from the SEO community. Many of these videos have useful information for all levels of SEO. I wanted to share Matt’s most recent video and then point you to his other videos.The latest video is on “over optimization”
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from ReinierNL 1954 Days ago #
Votes: 0

Interesting that Matt Cutts explicitly and repeatedly mentions there is no over-optimisation penalty. This contradicts previous findings from Ann Smarty regarding keyword-rich internal anchor-text. Perhaps she overlooked some parameter(-s)?

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from Jill 1954 Days ago #
Votes: -1

Isn’t Matt just stating the obvious here? Since there’s no such thing as "over optimizing" since optimization by its very nature means it’s perfect, then it has to be that it can only mean keyword stuffing, aka, search engine spam.Do people in this day and age still not know that keyword stuffing is not only bad, but stupid?

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from annie7 1953 Days ago #
Votes: 0

@ReinierNL It was actually not my experiment, I only shared it. I also updated the post with the link to Matt’s video. Thanks for bringing this to my attention.

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from BeantownSEO 1953 Days ago #
Votes: 0

Actually, not to nitpick, optimization actually refers to the "act" or process, to improve or make something as perfect as possible, not that something is actually perfect per se. But yes, I can’t see how you can make something more than optimal or perfect........I think it should just be referred to as "things you shouldn’t do." :)

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from Jill 1950 Days ago #
Votes: 1

I’ll take the 2 negative comment votes as people in this day and age NOT knowing that keyword stuffing is not only bad, but stupid.Sad, really. Maybe someday.

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from VMOptions 1950 Days ago #
Votes: 0

The term "over optimization" is broadly used.  I think Matt clarified that they are not looking for "over optimization" but rather focus on individual scoring metrics, such as the overuse of keywords.

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from Jill 1950 Days ago #
Votes: 2

Yes, VMOptions, he was. But does that actually need clarifying? Are people still wondering if they should stuff keywords on pages?Sad, sad Internet we live in...

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