Published: Jun 25, 2009 - 06:43 am
Story Found By: BasvdBeld 2588 Days ago
When I speak at conferences in the US local business owners often ask me how they can market themselves best in Europe. Europe? I ask. There is no Europe and there are no Europeans!
There is a politically united Europe. There is a geographical Europe. There is a dream among some that we will one day get a United States of Europe. But from a marketing point of view the fact remains that there is no Europe and there are no Europeans!