Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Sphinn Home » SEO
Exchanging Cold Hard Cash for SEO can be a Tricky Thing to Get Right
SEO News Source: http://www.highrankings.com
Published: Nov 02, 2007 - 09:36 am
Story Found By: Lyndon 1563 Days ago
Category: SEO
Jill Whalen shares how she charges her clients.
 Comments4 Comments  

Comments

Avatar
from tonynwright 1562 Days ago #
Votes: 0

I’ve found that the very best way to charge for SEO services is by charging by the hour. Of course, there are exceptions to every rule, but this seems to work for me. After all, the only thing I really have to sell is my expertise and my time!

Avatar
from g1smd 1562 Days ago #
Votes: 0

Do you take into account how much the client is benefiting from your work?Do you charge the same to a business where you are going to help them make a few thousand extra per month, as one where you are going to help them make a few thousand more per day? If so, why?

Avatar
from TimDineen 1562 Days ago #
Votes: 0

Most of the time it depends on the size of the client whether you can get paid a certain way - but experience and reputation will determine whether you’ll get the contract.I did SEO consulting for many years before going In-House and for most small businesses you simply need to charge by the hour and do so on a monthly cycle... most couldn’t afford an at-once upfront fee. (Also, SEO was so new at the time that many didn’t want to shell out the cash without seeing something in return.) So, on the clients’ behalf, we generally started small and gained some "wins" early-on would help them see some value in order to help them decide to keep moving forward. I learned quickly, though, that the monthly fee wasn’t enough (for my agency) to get the ball rolling quick enough in the first few months when research and strategy are so important, so we then moved to a upfront + monthly contract that was always dependant upon the number of hours that’d be put in on their behalf. So, essentially we charged by the hour. I feel that only with years of experience and a great reputation, like Jill’s, can you expect an upfront fee to be acceptable to most clients.

Avatar
from nsmseo 1560 Days ago #
Votes: 0

I think its a two-way exchange when consulting with a client for SEO. You need to figure out what is the clients budget and also explain in clear and crystal terms what they will be getting for their money.As Jill stated that its all down to experience and understanding what work would be required in order to satisfy the clients needs within their market place.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

Latest News From Marketing Land
Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


Latest News From Search Engine Land