Should Your Small Business Have a Blog?

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62
Sphinn It!

Went Hot: Jul 02, 2009 - 12:45 pm
Posted By: annie7 221 Days ago
Source: http://www.dirjournal.com
Category: Social Media

A good piece listing pros and cons of small business blogging.

6 Comments

Comments

from MiguelGomez 219 Days ago #

Votes: 0

To me it seems clear that the danger in blogs, and to a greater extent Social Media, is when people (companies) use these mediums in unauthentic ways. If you care and invest yourself in meeting people, providing good content, and being authentic, then I think you can avoid the risk of blogs and social media.

from sporkmarketing 217 Days ago #

Votes: 0

Meh. I think it’s worth noting that a blog with a poor communication policy is a risky proposition, but the only blog "risk" for most businesses is that no one is going to read their blog. If you weigh that risk against the SEO benefits, there’s no reason NOT to blog (assuming the cost is low enough) the vast majority of the time.

from gsharma 216 Days ago #

Votes: 0

"if you use a blog solely for SEO and not to actually educate" Jennifer - I believe a blog can be used for SEO as well as to educate users at the same time. A good SEO campaign should include content which users will like and not just a bunch of keywords and links to the company’s products and services.

from MiguelGomez 216 Days ago #

Votes: 1

I agree with your concept sporkmarketing, but there is a very real danger of Brand damage if your blog is done without a real investment of providing something to the users. The social media world may not be anywhere as close as influential as the people in it would like to think, but they are very well organized and vocal. If a blog is cutting corners, providing false information, or just lame, it will reflect badly on your brand, and that’s not worth and SEO tradeoff. Like you said, in a bad blog the best case is that no one reads it, but there are plenty of stories of brands being trashed on social media because of their lack of understanding when entering the medium.

from sporkmarketing 215 Days ago #

Votes: 0

MiguelGomez - Fair enough. I’m one of those "no publicity is bad publicity" kind of people, but I think you’re correct in that some businesses would suffer from a half-hearted attempt at blogging.

from MiguelGomez 215 Days ago #

Votes: 0

You know the more I think about it, I think your on to something too. Maybe it depends more on the company and what they do. I think we are too early in this new arena to tell for sure in either case, and your probably right that the end result is probably somewhere in the middle.Good thoughts.