The first time visitors come to a site they usually spend less than 5 seconds figuring out if they’re in the right place. Right place being, of course, where they can get whatever information it is that they’re looking for. During those 5 seconds you need to communicate what your site is about, what information you have to offer, and how they’ll be able to navigate the site, so it touches on design, usability, content and marketing…
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Good one.