Story Found By: flexrorg 954 Days ago
Category: SEM
3 Comments
3 Comments
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
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Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
Comments
Im not going to fill out the seven required fields to download the white paper, but Im guessing that the white paper on lead generation discusses minimizing barriers to getting the lead.
Sorry to disappoint you, but it is not about minimizing barriers. It is actually interesting stuff about best practises acquired during several years of lead generation for a Fortune 500 company. One of the points is how to effectively follow up generated leads, a less covered topic.
Yep - it was an interesting read - Morgret : it took me just 5 secs to fill in the form, so whats the big deal?Their focus seems to be more on managing post-clicks rather than pre-clicks which is increasingly starting to annoy me since the costs are so @#$@% expensive.