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Top search engine rankings could potentially result in a large amount of exposure and traffic. But now it’s coming to a point where large amounts of exposure and traffic result in high search engine rankings. Do you see what I’m getting at here? Small sites with limited budgets depend on favorable SEO rankings to get traffic and exposure, but soon they won’t be able to get those rankings unless they already have the traffic and branding in place. The question will then be “which came first, the traffic or the search engine rankings?”
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