Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Sphinn Home » SEO
Last Click vs First Click and Conversion Attribution
SEO News Source: http://www.i-optimise.com
Published: Jul 08, 2009 - 07:39 am
Story Found By: davefreeman 949 Days ago
Category: SEO
There has historically been a lack focus, knowledge and tools around conversion attribution, but from a personal perspective I always found analysing this information incredibly useful to assess how each channel is performing. This data can then be utilised to help dramatically improve online marketing performance. This view (up until very recently) has generally not been shared in the world of online marketing as the last click has always been (and still is) accepted as the industry standard performance metric.
 Comments1 Comments  

Comments

Avatar
from FuzzyMarketer 947 Days ago #
Votes: 0

Thanks for the links at the bottom :) I’m gonna give this stuff a whirl.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

Latest News From Marketing Land
Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


Latest News From Search Engine Land