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Bill Clinton’s presidential campaign against George Bush – the elder – coined the phrase “It’s the economy, stupid”. The slogan was originally intended to remind the campaign workers to talk about fundamentals – ie the economy. Politicians often like to talk about more exciting stuff; the next war, the next election or the latest scandal. Search marketing is no different. We know keywords are important and fundamental – and yet most of the time we talk about other stuff; the latest search engine testing, the potential for A to buy B or the departure of a key search engine executive to a new ‘start-up’.

Andy Atkins Kruger talks about the different keywords used in different European countries.
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from FuzzyMarketer 1744 Days ago #
Votes: 0

Great article!

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from Gab 1743 Days ago #
Votes: 0

Insightful article, but coulda been a little less self-promotional in the article. Save it for the byline imho.

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from onreact 1742 Days ago #
Votes: 0

Yeah, in German you actually can make up new words using old ones so the vocabulary is huge.

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from seanmurro 1741 Days ago #
Votes: -1

good article, enjoyed it...

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from andyatkinskrueger 1740 Days ago #
Votes: 0

Sorry Gab that you thought I was being self-promotional - I thought I was providing case studies.  I'll bear that comment in mind in future!  It can be difficult to provide colour without examples...

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