Shimon talks about a Google AdWords feature so new that Google hasn’t released documentation about it yet. A MDS (Manager Defined Spend) is essentially a MCC (My Client Center). Although, the big difference is that the advertiser has the ability to create, modify & apply budgets without the need for a separate Service Agreement for each account. One Service Agreement, and then your Google rep just needs to create the child account shells. I want one. Now!
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