News Source: http://community.microsoftadvertising.com
Published: Jul 20, 2009 - 04:30 am
Story Found By: MelC 1407 Days ago
Category: PPC
2 Comments
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News Source: http://community.microsoftadvertising.com
Published: Jul 20, 2009 - 04:30 am
Story Found By: MelC 1407 Days ago
Category: PPC
2 Comments
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Safely bookmarked. A nice insight in to some cool thinking. Some very good points highlighted on user intent and where the value really is in search volume. Thought provoking indeed!
Its Expectation value of client minus cost of visitor aquisition that you are trying to optimize. And this is global across all pages and search terms.
P(of click)*conversion_rate*net_return - cost_click = q
find the max of q