Topic Type: News Story (Jump to http://www.roirevolution.com)
Category: Paid Search
Those with no knowledge of ppc at all will clearly understand what is presented; however, the more you already know the more you'll get out of them. One attendee I personally correspond with saw a 10-fold increase in sales within a week and a half after attending. He wrote a thorough review about these seminars complete with screen shots of the increase in income at http://www.associateprograms.com/discus/sutra100478.html
Mary and her partners were involved from the start at Overture and Mary is the former Overture Director for Training and Organizational Development and taught the official Yahoo! Search Marketing Seminars.
These seminars are so good that even I make a point of attending them (and anyone who knows me knows I rarely travel for any reason any more.
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I started to submit this 20 hours before I finally got back to it so I'm adding this comment so it will at least show up on the comments page. If you use AdWords or other ppc engines this is the best way I know to get more bang for your buck.
I've yet to really get into PPC advertising for anything but have been thinking about a few things where something like this could come in handy. It is great to hear your review of the value that Mary and her partners offer.