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From the page: "Google is on a tear, that’s for sure, but I see a few potholes ahead that the company could avoid but probably won’t. Part of this stems from Google starting to look, in some ways, a bit like Microsoft. Uh-oh.

I think Google has in the works a global strategy so sweeping and audacious that it is breathtaking, but that’s for a future column. This week I want to point out where Google is screwing up, why, and what they should do about it."
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from igorthetroll 2492 Days ago #
Votes: -2

IM Adam and tell him how it should be done.

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from bwelford 2491 Days ago #
Votes: 0

If only Google was more customer-centric, perhaps they would work harder on avoiding those potholes that I think Cringely has correctly identified.

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from igorthetroll 2491 Days ago #
Votes: -1

bwelford, you mean you want two way communication between Webmasters and Google via Webmaster message protocol?When I made such a recommendation to Susan Moskwa on http://googlewebmastercentral.blogspot.com/ she deleted my post.Google and Google employees do not consider Webmasters as users.They all say Webmasters should be greatful to Google for sending customers to them for free.I always here, you do not like it, tough luck, so do not use Google.In my opinion it will be a cold day in hell for Google to change its ways towards Webmasters. This will only happen if Wall Street votes and Google stock price will plumet.With Google at 700 us$ a share, it does not look like they willing to listen to the Webmaster community beyond some cosmetic surgery.Message center communication one way, is there any other global public company in the world offering this? 

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from flyingrose 2491 Days ago #
Votes: 0

Check out the poll on Bob’s post about the percentages that are unhappy with AdWords. Google doesn’t have to listen but they may finally experience backlash. They may manage to damage their reputation so badly - or their incompetence may make their systems so unstable - that the users will change horses. Interconnected bloggers have far more power to influence Internet users than they currently realize - and that may be part of what was behind the recent lowering of powerful bloggers pagerank. Bloggers can make a coordinated effort to change Internet user behavior. The only reason that hasn’t happened to Microsoft in spite of widespread disapproval is that no wise campaigners for Open Source have shown the way by explaining how to change at a level most computer users can understand and implement. Google is far more vulnerable than Microsoft; changing operating systems is a lot tougher than changing search engines.

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from Lyndon 2491 Days ago #
Votes: 0

Google is making so much money it will soon be bankrupt ;)

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from igorthetroll 2491 Days ago #
Votes: -1

I stoped fighting with Googlers, because Adam Lasnik proved to me it is a waste of time. Its like pissing at the wind, just gets you all wet...We bloggers have more power than Google wants us to have, and we are in control not Google Inc.We just have to be one step ahead of the algorithm, but it is hard work and time consuming.I think the best way to go about it, is to teach Google and Googlers what it is about, and they will just have to follow, remember Google Algorithm is AI, and it just wants to learn..:)

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from aimClear 2491 Days ago #
Votes: 1

CONGRATULATIONS on the major media mention Rose. Nice work...

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from dannysullivan 2491 Days ago #
Votes: 3

Sure, Google can seem like Microsoft. Wrote about that back in 2002. Many others have since made this comparison over the years, and I was hardly the first. But it just feels like Cringely wants to ride the current Google anger but compiling a bunch of facts that don’t necessarily add up. Or maybe they do, it just felt weak."Free411.com has competitors, of course, and the most daunting just appeared on the market from Google - Goog-411."Me, I’d never heard fo Free411.com, and I’m guessing many others hadn’t, as well. So obscurity was that service’s bigger threat. But what should Google do, not offer 411 information? It is, after all, an information company. And it has this competitor called Microsoft that bought and offers is own 411 service. Cringely doesn’t mention that probably because it didn’t hit his radar screen -- but when you know that, it makes the Google is going after the little guy seem not so much. After all, Microsoft is doing the same."Another problem at Google right now is algorithmic optimization gone mad with the probable result that many of Google’s smaller AdWords customers will go broke this Christmas."Wow -- really? According to his massive survey of AdWords advertisers? Or more likely, hearing from a few folks about AdWords changes Google’s done. Well, let’s go look more at that."Google AdWords used to be a simple and stable way for merchants to make money on the Internet. They’d buy search terms on the Google search engine, their ads would be posted near the search results, and one or two percent of searchers would click on those ads resulting in generally a good living for the advertiser. The system was simple, stable, and would run for months or years with little management on the part of the AdWords purchaser. But recently Google started messing with AdWords, modifying algorithms and launching new programs that make the company look good to Wall Street, which is always seeking at least the appearance of improvement, but not to Google’s AdWords customers."Seriously, Google just started messing with AdWords? Seriously? The company has been constantly tweaking the AdWords algorithm to make it more money (and thus pressure those "little" customers over time). If Cringely things this is new, then I have to question everything he asserts.Of course, he knows it’s not new. From what he wrote in the same column in September 2005:"One of my readers makes his living selling goods over the Internet, and his sole means of obtaining customers is through Google AdWords. His business is robust for a one-man operation and he makes a good living. Knowing the actual numbers, I would say he makes a VERY good living, which shows the effectiveness of Google and AdWords as an advertising medium....I have no idea what the heck is happening here, but my friendly reader, who makes his living from this stuff, has a theory. He believes the Google AdWords algorithm tries to do many things and one of those is to encourage advertisers to pay more for words. By modifying something that in turn modifies the results, Google is effectively encouraging advertisers to change their behavior."Yep, so his readers turned him on to Google "gaming" AdWords ages ago and only now we’re at a crisis point?"AdWords customers are suffering from useless pages on unused and "parked" domain pages, or static pages simply filled with ads....But for some reason AdWords advertisers who opt out of doing content ads are still finding their listings on content sites, including parked domains and MySpace pages."Well, he’s writing decisively about AdWords and AdSense, but he unaware that opting out of AdSense For Content will keep you off content-driven domain ads but not off search-driven ads from thse sites. Actually, he is aware -- he just buries the explanation:"As always, it comes down to the algorithm. Here’s what Google has to say: "Depending on the design of the site, a parked domain site will be classified as either a search site or a content site. That means your ads may show on parked domain sites if your campaign is opted in to the search or content networks." So opting out doesn’t always opt you out."IE, if you search on those sites, that’s a search ad and so you still get traffic. And those readers saying they opted-out but still seem themselves listed probably really mean they see traffic from these sites even though they are only "listed" if there’s a search. But still, it has nothing to do with the algorithm and technically, Google’s doing exactly what the feature means. Content ads are those delivered based on the content of a page. You do indeed opt out of those but still get on search ads. Don’t want those? Then opt out of the entire Google network and problem solved.Still, I agree, Google’s lame. I’ve long wanted Google to make it easier to opt out entirely from domains, and that’s something they’ve apparently got in the works. "The owners of these domains use AdSense participation to suck up more than 30 percent of the total AdWords market"Wow -- according to?"Google Personalized Search now uses the terms from previous searches to help fine-tune the next search, which seems good in principle, but if someone searches first on "childcare" then later on "insurance" they are likely to be served ads for insurance for children, which might not interest them at all."Except it’s not Google Personalized Search that does this. That’s completely different from personalized or search-influenced AdWords. This explains more about what’s happening. Someday, personalized search might indeed infludence ads. But it’s not now, and saying that it does isn’t accurate. In addition, not just in principle but in reality, sometimes the post-search ads can indeed be useful.Google’s continuing to get big, and it will continue to be worrisome to people because of its bigness -- and there are indeed reasons to worry. I guess I’m just jaded at having read so many of these mishmash style articles over the years.

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