Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Debra Mastaler built links AND sold more services/products using this contest approach. Interesting that it involved an outreach to a purchased email list. Take notes - this is good stuff.
Comments3 Comments  


from mortbort 3199 Days ago #
Votes: 2

I wonder if this would work for everyday type users too?  Some kind of promotion where visitors can post a link on their blog and they'll be entered to win a flat screen tv.

from suzukisuv 3196 Days ago #
Votes: 0

Ok, but in this article isnt explained what was contest, how did they do contest.

from Rhea 3194 Days ago #
Votes: 1

Really nice case study from Debra on link development through contests and niche targeting. Thanks for the post!

Not sure I follow the complaint about what the contest was or how they ran it. That wasn't really the point of the post and most SEOs are never going to give up the details of their contest. It's too easy to track. I can say we just finished up a contest that performed incredibly well and the back links are still rolling in. If you don't know how to run the contest, stop looking for hand outs and figure it out, that part isn't SEO, it's lawyers, social media and people.

Again, really enjoyed the read. I hadn't considered the association angle before, really like the thought process behind it.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

Join us at an upcoming SMX event: