Sphinn - New Research: Search Increases Effectiveness of All Media

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New Research: Search Increases Effectiveness of All Media

Went Hot: November 6, 2007 - 9:44 am
Posted By: theGypsy 608 days ago
Topic Type: News Story (Jump to http://www.searchenginepeople.com)
Category: SEO

Seems Jeff has taken to dissecting some iProspect data that supports the concept that search visibility is also an element of brand management. Another chapter in the shameless attempts to convert me into a true believer of the power of Social Media (word of mouth rules you know - and that's pretty 'social')

If You're Going To Advertise Offline ... Make Sure You're Well Represented on Search Engines!

SNIPPET - Can a good search presence improve an offline marketing campaign’s results? You may be surprised to hear … ABSOLUTELY! Offline and search campaigns are actually very symbiotic in nature. See the proof abreviated in graphical form below, but also be sure to check out the full study.