News Source: http://www.searchenginepeople.com
Published: Nov 06, 2007 - 09:44 am
Story Found By: theGypsy 1559 Days ago
Category: SEO
If You’re Going To Advertise Offline ... Make Sure You’re Well Represented on Search Engines!
SNIPPET - Can a good search presence improve an offline marketing campaign’s results? You may be surprised to hear … ABSOLUTELY! Offline and search campaigns are actually very symbiotic in nature. See the proof abreviated in graphical form below, but also be sure to check out the full study.
1 Comments
Comments
I’m surprised that company slogans feature so lowly on list of things that people search for after an advert. But there’s a couple of ways of looking at this; are these logos simply not memorable enough, or are they less relevant than keywords?