Despite the opportunities offered by social media, the UK car industry seems to have been slow to catch onto it as a way of promoting its products and talking to customers.Given this enthusiasm surrounding car brands, it seems odd that the UK auto industry isn't taking advantage of the opportunities to engage with customers, especially since it offers a low cost alternative to other forms of marketing.Social media can also be a great customer service tool, if companies are prepared to get involved and listen to customer complaints.
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