Sphinn - Why Many Web 2.0 Developers Are Search Morons

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Why Many Web 2.0 Developers Are Search Morons

Went Hot: November 7, 2007 - 2:25 am
Posted By: kevgibbo 608 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Other Search Marketing

"Web 2.0 sites have caught on because they offer slick user interfaces, with cool AJAX effects and lots of user-friendly controls and really useful mashups of content. But many Web 2.0 developers are apparently clueless when it comes to search engine optimization—often to the point where they're actively harming their presence in search engines."

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from rotatedspectrum 606 days ago #

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Thank you.

This all comes down to webmasters and designers using the correct technlogy for the correct application. It all goes back to the old saying: Just because you can doesn't mean you should!

For me, spiderability is everthing. You can have the coolest site in the world, but if you can't get good organic search results (or even indexed), you're dead before you begin.

from chrisg 605 days ago #

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Chris,

re: the example of a site with good alternate navigation - http://wikimapia.org/ ... it looks like it's effective, but isn't the div you mention (which contains the alternate navigation structure) actually a hidden div?

At first glance I don't see a visible link to the country 'directory' page i.e. the alternate navigation a bot can spider. Am I missing something, or could this actually be considered 'hidden text' ?

thanks.

from corgan1003 285 days ago #

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I am no SEO expert, in fact I am very new to the idea. However, when google searching for "Dallas Texas", wikimapia does not come up in the first 100 results! Furthermore, when google searching for "Dallas Texas Map", they also do not come up in the first 100 results. Therefore I would guess their SEO is very inefficient. I noticed their site does not work with javascript disabled, and google recommends against this.

Lala.com has the same exact problem. If you google search "Coldplay", Lala does not come up in the first 100 results. This is all very bad and I am wondering if there is any way to code an "Ajaxy" site optimized for search engines. Any thoughts on this?