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The About Us page can play an important functional role in the process of providing visitors comfort and assurances in your company and your ability to meet their needs. Here you can provide specific information that visitors both expect to find and that will help them feel "safe" with the offerings you provide.
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Comments

from ckata 341 days ago #
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Thanks for reminding of us some of the pages in a site we tend to take for granted. While we recognize the importance of the About Us page most people rarely contemplate the relative importance of each aspect of information on it.

from mpilatow 340 days ago #
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Excellent article. I have some work to do on my About Us page.

from Feydakin 340 days ago #
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I have said for years that I think the about us page can be one of the most important pages on your website when it comes to closing the deal..

from bwelford 340 days ago #
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Some good points.  I think it's very powerful to 'personalize' the company so that visitors get a sense of the enthusiasm, energy and experience of the team members.


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