Many conversion optimization cheerleaders who suggest larger buttons convert better, and some tests show even different colors can perform better. Marketing Sherpa credits cart button design as one of 7 tweaks that helped Newegg.com boost online sales by 30%.
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2 Comments
Comments
I was fixing a web page for a company. They hated my BIG RED BUY BUTTON. The owner himself designed a tiny button, and in its place they put a small beige button at the bottom of the page. Sales dropped by 50%. The owner was so angry he later fired me. He said that my button with garish and gaudy. OK, that is so very true. I want to sell, not win awards for most pretty button.
This is one thing that most business owners don't understand. Call-to-action buttons should be selected based on conversion rates that can be derived from testing, not based on which one is the sexiest.