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The answer might be counter-intuitive. Tom Tsinas explains why Yellow Pages visitors are more engaged than Google’s. They’re also 100% less likely to bounce, view 20% more pages, spend 12% more time on the site and, with almost 90% of the traffic being from people who’d never been to the site, reach a different audience!

In a battle of David vs Goliath, this is a very interesting analysis into search relevancy and dynamics!
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from MaryBowling 1659 Days ago #
Votes: 1

The IYPs know they rock and are in fact rather smug about it. SEMs need to get out there and fight them on their own turf if they expect to win this battle.

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from ckata 1658 Days ago #
Votes: 0

We have many clients running yellow pages ads and we’e confirmed that the quality of traffic is pretty darn good. In some cases we’re recommending clients get listed with Yellow Page because of it.

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