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When you've spent a lot of time and money fine-tuning content, coming up with the best headline and description and sprucing up imagery and design, the last thing you want to do is promote content at an off-time when few people are listening. A big challenge with social media is to break through the information overload that most people experience with updates and piles of content constantly flowing through their various communication channels. With such a high velocity of information flowing people are typically not spending much time going back to see what they've missed since they last visited. If your content isn't near the top of the pile when someone logs into a social news site, there's a high chance they won't look back far enough to find it.
Comments2 Comments  


from nealrodriguez 3171 Days ago #
Votes: 1

definitely find out @ what times users of the platform on which you are submitting content are most active.

from Teahon 3168 Days ago #
Votes: 0

This is indeed a problem.  One option is to submit the same information mulitple times to hit as much traffic as possible. It is not all doom and gloom however, as due to the global nature of the net, different parts of the world are active at different times, so your native country may not have much potential for traffic, but in another country it is rife.  Swings and roundabouts.

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