Effective Adwords management is crucial for any Adwords campaign. Make sure that your manager is actively managing your page for high click-though-rates and high conversion rates. Do not be satisfied with clicks alone, ask the right questions and get the right answers.
3 Comments
3 Comments
Comments
My concern is click fraud. Our Adwords campaign has recently seen spikes in CTRs for 4-5 consecutive days but not conversions. I have to believe that there is a form of click fraud going on. Google doesn't offer a way to monitor IP addresses. Has anyone used www.ClickReport.com or www.doogleonduty.com ? There has to be a way to detect multi clicks.
I hear you. Yesterday I got 69 clicks for one keyword on google adwords and guess what there were 13 clicks showing up on GA. Funny, how their products do not agree. Google should make it that if a new "visitor" as in a bot stays less than seven seconds on a page, the click does not count.
Google Analytics will never agree with Google Adwords as one tracks from the click and the other tracks only when the page is fully loaded. This leaves quite a few inconsistant results. It is very normal to have far more Adwords clicks that Analytics visits because someone has come through the link and sinply pushed the back button or closed the window before the GA tracker code has loaded.