I don't see anything wrong with creating an aggregator. In fact, I think it could be very useful to the general public.The issue is that the whole package is misleading. The big official looking logo, the fact that the naive surfer doesn't immediately realize that this is in no way an official page, the fact that the opt-out for brands is hidden.It all looks much more like a robbery than a service.Yes, I am disappointed with this move of Seth Godin. If it was anybody else, I would just anger me as another money grabbing scheme - enough companies do that every day. But with Seth Godin this is more: he stands for delivering extraordinary value, that is the message he spreads every day.The message and the brand seem very much separated.