News Source: http://searchengineland.com
Published: Nov 08, 2007 - 10:42 am
Story Found By: theGypsy 1556 Days ago
Category: SEO
Search Engine Land
Small businesses are often left in the dark when it comes to which SEO strategies really work and which don’t. Online there is an onslaught of information freely available online, much of it contradictory. Small business owners who attempt to perform SEO for themselves are often left wondering. What strategies are more important than others? Which are worthless? How do you tell the difference?
4 Comments
Comments
altogether now... I love conversions!
That cracked me up at the end - I was reading through it thinking, "Man, they’re missing the only thing I care about at the end of the day...."_OT
"1. If you sell/broker advertisements on websites or blogs, doesn’t PageRank play at least some small factor in allowing you to sell ads at a higher rate? YES!"Site’s shouldn’t sell links or ads based on PageRank, and advertisers should’t purchase them for such. If you get that benefit then great, but by and large those things should be based on traffic/exposure and the ability to send qualified visits."If you want to rank well for competitive phrases on Google, isn’t it true that acquiring quality inbound links is important? YES!"I didn’t say don’t worry about getting quality inbound links. I simply said don’t obsess over who’s linking to you. Big difference.If Matt or Tim tell us that engaging in a particular practice can be good/bad for one’s ability to rank well in their respective index, wouldn’t it be wise to consider what they say? YES!"Again, if you read in context, I say take everything with a grain of salt. If Matt or Tim say this such and such is "good", you have to put it into perspective. It may be good for them, but not necessarily good for the website. They have their own agendas too!"Sometimes, placing more of your eggs into fewer baskets can be more harmful"I agree. My point was the opposite. Put fewer eggs into more baskets, that way when one basket topples over, you don’t lose as many eggs.
The title and meta tags should be marketing friendly copy targeted to the user.