Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

An infographic on proof that social media is killing print.
Comments8 Comments  

Comments

Avatar Administrator
from Michelle 1861 Days ago #
Votes: 3

While there is no doubt that traditional ad spends are down, and online ad spends are up, to credit the rise in eyeballs at Facebook, Digg and Twitter with killing print magazines is a leap - or at best, a specious interpretation of the stats. Correlation is not causality, and graphs alone are not 'proof'.  There are many variables affecting the move from print to online for publishing - and the rise of social media may be one, but it is not the *sole* factor (as the article states).



Avatar
from NickWilsdon 1861 Days ago #
Votes: 2

Agree with Michelle, I have trouble believing this is the 'only' reason. Are we really saying that all the readers of "Travel+Leisure:Golf" have replaced it with Facebook? or a forum? Maybe Twitter on their mobiles between the 17th and 18th hole? Unlikely.

A more likely culprit is that new generations are loosing the skill and joy in reading. We skim read information and when we do attempt to read a book, the best we can aim for is the latest from Harry Potter. Our culture is dumbing down, so why are we surprised recreational reading is declining? Or maybe we all just have less free time these days? There are plenty of other possible reasons before we conclude that social media is to blame.



Avatar
from kevinspence 1861 Days ago #
Votes: 2

I don't agree we're dumbing down, Nick. We're just shifting. I'm sure people threw a fit when we switched from pictures on cave walls to tablets to scrolls to manuscript books to print. The claim is always that something gets lost. Well, it does. That's the point.

We evolve, and when we evolve, that means old means of communication die. Some people find that sad. I am not one of those people.

We bemoan the loss of books, forgetting that 99.99% of books are complete and utter crap (coincidentally, the same % as tweets). You will get more mental stimulation from reading this comment than you will the vast majority of anything you might pick up at the bookstore.



Avatar
from seobro 1861 Days ago #
Votes: 3

If I can read the news for free off the net, why should I pay to carry a paper? IMHO we see a napsterization of news.



Avatar Administrator
from dannysullivan 1860 Days ago #
Votes: 3

That's not proof of anything. I could show a plot of global temperatures rising, and is that why magazines are falling?

I think the growth of social media simply reflects the growth of the internet, a new medium which more than anything else, I think is hurting the traditional print medium.



Avatar
from thefraj 1860 Days ago #
Votes: 1

It sort of confirms what would be common sense.  I think the printed medium will always have a place in our lives - some people find it difficult to read certain things from a monitor, but it's fair to say we will see them all decline and will witness the rise of online publications.  This can only be good for the environment!



Avatar
from cosmiccarl 1860 Days ago #
Votes: 1

Hey, young lions always challenge the old order for leadership of our pride.



Avatar
from Amirul23 1859 Days ago #
Votes: 0

I agree with "seobro"



Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event: